Switched On: Competing by hook or by Nook
Microsoft has a long history of supporting bitter rivals — even those that have long publicly disparaged the company, offering funds to Nokia, Corel and, most famously, Apple. It also has a long history of supporting e-reading. Prior to ending development last year, the company offered its Microsoft Reader software for about a decade — first on handheld devices using Windows CE and Windows Mobile and later on desktop Windows. Those two traditions intersected yesterday as Microsoft invested in a new Nook e-book business designed to compete better against Apple and especially Amazon.com.
Article source: http://www.engadget.com/2012/05/06/competing-by-hook-or-by-nook/